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Posted on November 24 2017

We find inspiration in the words of Tony Gaskin who said "if you don't build your dream, someone will hire you to help build theirs". As two young entrepreneurs, this encouraged us to question the expectations that today's society places on it's youth. The pressure that the educational system puts on our progression into University and the unavoidable debt that comes with it, clouds any other path to success. Noticing this was the first achievement in our story.

From a young age we've been fascinated by all expressive art forms, with fashion as one of them becoming an evermore increasing necessity. The beauty behind fashion is finding your style; letting not only your personality translate your character but also your outfit. Fashion is about finding your identity, working hand-in-hand as you cannot have one without the other. This is easier said than done however. it's understandable that some people haven't yet found their identity. Being different whilst growing up is very difficult without being targeted for it, it's only when you embrace it that you find happiness and influence. More and More people are agknowledging the power of self awareness. Musicians and rappers that embody this such as Lil Peep, Lil Xan and Lil Pump have found success in being different. Its better to never be known as normal than to never be known at all...